Home builder Taylor Morrison’s CEO says the states with surging COVID-19 cases are the hottest markets for home sales right now. The states include Arizona, Texas, Florida, and California. The Arizona-based company’s home sales nearly doubled in June, according to CNBC, and their new sales surged 94% from a year ago. Although in-person sales are now replaced with virtual showings, Taylor Morrison completed 8,000 online appointments in just three months. The CEO calls this the COVID-19 “silver lining.” Read more to find out why.
Taylor Morrison, the fifth-largest home construction company in America, saw net sales surge 94% from a year ago as a low supply of homes was met by a boatload of buyers empowered by low mortgage rates. Based in Arizona, Taylor Morrison deals in 22 housing markets in nearly a dozen states in the Southeast, Southwest and West.
Taylor Morrison added to its portfolio with the acquisition of California-based William Lyon Homes in February.