Customer Satisfaction

Sales + Marketing

6 Keys to a Recognition Program That Improves the Customer Experience

Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals

10 ways pro painters can get more out of their work and keep clients happy and their bottom line healthy

I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership. For whatever reasons, I...

Customer Satisfaction

Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective

Customer Satisfaction

Find Your Special 007 Sales Agents

You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder

Customer Satisfaction

Have you Drunk the Social Media Kool-Aid?

When I was part of a growing home building company we learned to be on guard for the newest “technology” coming down the pike that promised...

Customer Satisfaction

Helping home builders understand the mechanics of outside real estate agent cooperation

Customer Satisfaction

The market bottom is clearly behind us, and this is validated by three very reliable indicators. First, annualized home starts have more...

Customer Satisfaction

Lessons Learned from Lance Armstrong

There is no question that Lance Armstrong has one of the most unique comeback and sporting histories of all time. He was a little known...

Customer Satisfaction

The Teamwork Fable - 4 Oxen & The Lion

We all know that teamwork is an important ingredient in building great homes and great relationships with our customers. This importance is...

Customer Satisfaction

Performance bonuses have been around the homebuilding industry for a long time. Salespeople earn commissions and bonuses based upon their...

Customer Satisfaction

Team sports analogies have long been used in home building for obvious reasons. They both have the common component of individual...

Customer Satisfaction

Readers may recall a study I did a few years ago attempting to identify the most reliable predictor of future new home sales activity. The...

Customer Satisfaction

Some customers can be “impossible to please” (IP), but keep in mind, when open to the public, a home building company is exposed to all...