I often talk about the importance of developing your own "wow factor" — the one thing that you excel at better than any other builder in your area. In today's competitive market, it takes a "wow factor" to really impress homebuy
You've heard the old saying, "you can control the sail, not the wind." I have two words for you that can help ease your stormy recruitment woes... "College Recruitment." You read it correctly — college recruitment. It's not a quick fix, nor is it confi
Last September, I attended Professional Builder's annual Benchmark Conference in New Orleans while Hurricane Ivan bore down upon the city. The newspapers predicted that a direct hit would put the city under as much as 20 feet of water. Hundreds would
Something to Talk About I have never written to a magazine or called a radio station to express my opinion; however, after reading Scott Sedam's August 2005 article about advertising, I thought I needed to send kudos to Scott. I have always enjoyed r
Florida-based Giant Mercedes Homes is betting the farm that home buyers are willing to invest an extra $3000...
Silestone
Silestone's Leather Texture is combined with its microban technology to create a surface that is not only pleasing to look...
