There are many stereotypes to go around when describing hipsters. As they become homebuyers and homeowners, it's important to identify the areas this age group is targeting, particularly since these choices are reshaping the mainstream housing market.
Realtor.com has created something of a new metric, marrying their Market Hotness Index with Yelp data to analyze the regions millennials are choosing to settle. These rankings suggest hipsters are focused on home value, prizing such factors as affordability, community engagement, and good job prospects.
“Based on our research, there’s clear evidence that 'hipster' popularity in markets like Austin, Texas, has led to mainstream interest and higher home prices over time," said Javier Vivas, director of economic research for realtor.com.
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