As the Benjamin Moore team looked forward to a new decade, they searched for a color that could capture their budding sense of optimism about the next 10 years.
This year, the winning paint chip is First Light, a soft, not-too-sweet pink that is flattering and fun.
"When you look at color over time there is often a direct relationship between what shades are popular and what is happening in the world," says Andrea Magno, director of color marketing and development for Benjamin Moore. "At the brink of 2020 we were just thinking, Let’s be upbeat; let’s be happy."
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