Business Insider shares the new website “Zip Lookup,” powered by geographic-information firm Esri, that offers a profile of the residents of each zip code.
The collected data that is presented in the map was designed to help people understand lifestyle choices, what they buy, and how they spend their free time. This method, called “Tapestry,” classifies U.S. residential neighborhoods into 67 unique segments based on demographic and socioeconomic markets.
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