What’s great about Google collecting their search inquiries is that it gives unexpected insight into what the masses are looking for.
Urbanturf.com reports that a Google survey done by Think With Google, which analyzes search trends, looked into the homebuying market using recent data that includes Google searches, company-run surveys, and information from Internet research company ComScore. One insight that may come as a surprise (and good news) to many housing market analysts: Millennial home searches are starting to pick up.