A new study (by Yahoo Real Estate, Dec 9th 2011) finds that the American Dream is still to own a home and the top issue for that dream is that it is a green, energy-efficient home built with sustainable materials that yield a lower carbon footprint or if it is remodeling a home, that it has energy-efficient appliances and eco-friendly home products.
http://realestate.yahoo.com/promo/yahoo-study-american-dream-homes-turn-green.html
This link connects to a blog discussing how green building programs and practices connects with the NHQA Model. The leverage of quality managment tools and practices have been shown to help with implementing green and improving its effectiveness and efficiency.
http://www.housingzone.com/blog/how-quality-tools-high-performing-homes-programs-fit-nhqa