The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for Realtors.

In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.

William Lyon Homes became the latest home builder looking to cash in on the housing recovery when the company filed on April 9 with the SEC to raise up to $200 million in an initial public offering.

Scottsdale, Ariz.-based Taylor Morrison raised $526 million in its initial public offering of 28.6 million shares. Analysts say interest in the home builder's shares indicates investors’ demand to cash in on the nation’s housing recovery.

Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.

Builder confidence in the market for newly built, single-family homes paused for a third consecutive month in March, with a two-point reduction to 44 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI).

TRI Pointe Homes Inc., raised $233 million in the first initial public offering by a U.S. home builder in more than eight years.

The fiscal cliff, an economically damaging set of tax hikes and spending reductions scheduled to begin in 2013, has been avoided — for now — and that is good news for housing in the short run. Here are the positives of the deal.