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How do the GIANTS stack up against each other? Which performance measures separate one group from another? Where do opportunities for improvement lie within each organization, within each group? Check out the data below from the 2004 GIANTS and see where your organization rates.
Other pertinent facts about the 2004 GIANT 400:
- GIANT 400 housing revenue in 2003 was up 18.5% compared with 2002, while closings were up 9.7%.
- The 2004 GIANTS include 50 builders that were not GIANTS last year.
- Approximately 15 of the 2003 GIANTS were dropped because of acquisitions.
- The 400th GIANT in terms of closings built 179 units.
- The biggest upward movers in ranking include:
* No. 58 MCZ Development (Chicago), up 139 places.
* No. 113 Young Homes LLC (Rancho Cucamonga, Calif.), up 168 places.
* No. 190 Wathen-Castanos Inc. (Fresno, Calif.), up 103 places.
* No. 197 Fluornoy Construction Co. LLC (Columbus, Ga.), up 156 places.
* No. 201 Probuilt Homes Inc. (Bakersfield, Calif.), up 115 places.
* No. 254 LeCesse Development Corp. (Winter Park, Fla.), up 130 places.
| UNIT COSTS (for 2003 activity) | Total GIANT 400 | Masters of the Universe ( GIANTS #1-20) | Rich and Famous ( GIANTS ( GIANTS ( GIANTS #21-125) | Achievers (Giants #126-275) | Strivers (Giants #276-400) |
| Land/Entitlement/Financing Expenses | |||||
| Raw Land | 9.44% | 9.02% | 9.32% | 9.64% | 9.33% |
| Land Improvements | 5.08% | 1.50% | 5.88% | 5.57% | 4.38% |
| Improved Lot Costs | 5.83% | 13.10% | 6.23% | 5.76% | 4.76% |
| Fees (permits, impact) | 2.16% | 0.93% | 2.38% | 2.51% | 1.72% |
| Financing Costs | 2.54% | 1.97% | 2.78% | 2.57% | 2.42% |
| Hard Costs | |||||
| Materials | 28.23% | 26.25% | 26.34% | 28.00% | 30.01% |
| Construction Labor | 22.12% | 20.77% | 21.48% | 21.75% | 23.17% |
| Indirect | 2.53% | 0.45% | 2.61% | 2.34% | 2.98% |
| Construction Costs | |||||
| Sales/Marketing Expenses | |||||
| Advertising | 1.18% | 1.17% | 1.13% | 1.08% | 1.34% |
| Marketing | 1.15% | 1.14% | 1.33% | 1.14% | 1.04% |
| Model Merchandising | 0.86% | 0.75% | 0.86% | 0.84% | 0.89% |
| Sales Commissions | 2.93% | 2.59% | 2.49% | 2.98% | 3.20% |
| Overhead/Miscellaneous/Profit | |||||
| Overhead Expense | 5.46% | 6.22% | 4.84% | 5.26% | 6.03% |
| Miscellaneous | 0.66% | 0.75% | 1.06% | 0.55% | 0.53% |
| Profit | 9.81% | 13.39% | 11.28% | 10.01% | 8.17% |
| Total | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
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PB Topical Ref
