July 2016

Sales + Marketing

The Beginner-Boomer Confluence

Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them

The Penthouses at Lucent_San Diego_Woodley Architectural Group_Shea Homes_young homebuyers_empty nesters alike. Photo: Aron Photography

Construction Quality

11 Ways to Minimize Warranty Expenses

Focus on continuing improvement to help prevent warranty hassles and give you an edge over competitors

Multifamily

Builders Reporting Lot Shortages At All-Time High

Many builders have little choice but to look farther and farther out into the suburbs, where the prices need to be highly competitive to entice enough buyers

Business Management

Builder Inventory Programs: Set Yourself Up for Success

A checklist for ensuring that quick-delivery homes contribute to the success of your business

Business success_home inventory_quick-delivery homes_house exterior

Q+A

Jennifer Barkan on Turning Website Visitors Into Warm Leads and Sales

How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations

features

The state of credit & capital

Home builders report on the status of credit availability, alternative financing, and cumbersome paperwork

Opinion

Middle-Income Household Rate Shrinks In Majority of U.S. Metros

Metro areas like Atlanta, Chicago, Philadelphia, and San Francisco-Oakland all saw their share of middle-income adults decrease by at least 5 percentage points from 2000 to 2014.

Roofing

NRCA Launches Online Career Center For Roofers

The site lists jobs, connects candidates with employers, and has resources including safety webinars, training programs, and specific state-by-state wage information from the Bureau of Labor Statistics.