One on One With Bill Pulte

Up close and personal with every buyer, this housing superpower uses a distinctly long-range customer focus to top $5.1 billion in revenue in 2001.

A consultant’s holiday present for builders

'Let me start by explaining our company, our business need in hiring this position and what we would expect you to accomplish. Then you can tell me how closely you fit our criteria.'

Builders expect certain levels of defects from good trade contractors.

At some point in your business life, as the business’s leader, you stop staring at your competitor and realize it is only the value of your organization’s ideas and their execution that really matters.

Selecting our Builder of the Year is one of the few things we do as a staff that makes each of us squirm.

There are two ways to achieve brand recognition, says Pulte Homes vice president/marketing Jim Lesinski. The fast — and expensive — option is to buy a brand. Throw lots of money at lots of different media and buy consumer awareness.

Irrepressible housing ad man finds the Internet full of promise.