National home builder Clayton Homes recently launched its latest advertising campaign for television, "Prefabulous," to showcase modern prefabricated homes, and to educate the public about the benefits of off-site construction.
The recent increase in builder confidence in February was the second monthly gain, starting 2019 on an upward trend. Some housing economists say the sentiment reading can be an early indicator for the pace of construction.
With interest rates flat, builder sentiment was up four points to 62 in the second month of 2019, according to the latest index data from the National Association of Home Builders.
The residential construction industry likes to stick with what it knows when it comes to rigid foam insulation. For BASF’s Justin DeMarco, that’s a mindset that needs to change.
