Third-party monitoring of sales performance is not new. First came paper-and-pen reports, then audio and, in recent years, secret shoppers equipped with tiny cameras and camcorders.
Picture this: an apparatus that squirts building material (such as adobe or concrete) in a thin layer while automated trowels near the nozzle smooth and shape it almost simultaneously.
Ben Anderson contacted the landowner and offered assistance in overcoming five hurdles that stood in the way of development on the site.
Old school: Leave a box of leaflets outside for interested buyers who drive by when your models or spec homes are closed. New school: Broadcast messages to car radios.
Wayne Colmer's firm has developed and built approximately 600 homes in his 16 years as an independent builder/developer. The common thread: All the homes were built in communities where entitlements are tough to come by.
