One simple rule governs marketing at Bigelow Homes: say nothing in any communication that any other builder in the market could say. As is usually the case with what looks simple on the surface, the secret of Bigelow Home's marketing efforts goes far bey
Keeping up with the times of busy lifestyles and people wanting to stay close to home, Toll Brothers' latest model features a room dedicated to meditation or a spa-like environment. This room creates ideas for home buyers wanting a room different from th
Imagine a community where home buyers can watch their children ride their bikes along the sidewalk from their front porch without the worries of traffic being a danger. Imagine a neighborhood where residents walk to the community post office each morning
While 2004 looks like another banner year, healthy top-line numbers can mask a growing problem for those in politically constrained markets like Massachusetts. There, despite a 10.5 percent increase in total permits, those issued for detached single- fam
For years we've placed tremendous emphasis on the design and construction of front entries. From richly detailed doors to elaborate foyers with vaulted ceilings and multiple layers of crown molding, formal entryways all contribute to the initial impr
The good news out of the University of Southern California's Lusk Center for Real Estate is that experts there see no pricing bubble in the California housing market. The bad news is that they are concerned about current high use of adjustable rate m
Building industry consultant John Burns believes multifamily housing is about to break out of the doldrums afflicting that sector for the last decade
If there were a way to increase a home's value by up to six percent, most builders would rush to learn how. One answer lies in paying attention to the entry door, according to the National Home Valuation Study, recently conducted. "Why build a ho
The once red-hot Las Vegas housing market is now showing signs of a return to normalcy, proving once again that markets do work, if they are allowed to function. Larry Murphy, president of Sales Traq, a Las Vegas firm that tracks new housing production w
San Francisco Bay area's Ponderosa Homes showcases its Zero-Energy home — one of the home builder's newest options — at The Classics at Ironwood in Pleasanton, Calif., through an inviting "Green Gallery." The gallery, located