PB June 2011

Custom Home Design

Creating an indoor-outdoor relationship is nothing new. But as the home-building industry continues to decrease the size of homes and searches for ways to add value to designs, extending living space outdoors becomes a critical design component. Professi

outdoor living, home design, residential design, outdoor kitchen, patio design

Sales

What 10,000 consumers say about homeownership (Research)

Contrary to popular belief, consumers are in the market for their next home. But what they desire in a new home is much more than the lowest price and a great location, according to a survey of more than 10,000 potential home buyers by John Burns Real Es

john burns, consumer research, new home building, new home sales, homebuilding,

Custom Home Design

Home exterior research: Fiber cement, brick, wood dominate market

Tried-and-true materials continue to dominate the home exteriors market, but veneer products are gaining in popularity, according to a survey of Professional Builder readers.

home exterior, fiber cement, residential design, home design

Purchasing

10 Elements of the Total Cost Model to Purchasing

Home builders that adopt the total cost model to purchasing and operations are guaranteed to save in the long run. Here’s a road map for getting started

Total-cost model saves home builders money

Market Data + Trends

State of the Nation?s Housing Report: Market sobering but ?coming together?

After three consecutive years of record-low construction levels, the vigor of the recovery in housing now hinges on a return of demand. The lingering consequences of the recession and financial crisis, however, are thwarting a broader recovery. That is j

Harvard University Joint Center for Housing Studies, state of the housing market

Sales + Marketing

Re-examining the role of Realtors

The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.

Sales + Marketing

Proven tactics for selling homes to the generations

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that co

New-Home Sales

Staffing and Management Techniques for Optimizing New-Home Sales

With fewer potential customers showing up at new-home sales centers, it’s critical you don't miss sales opportunities and have salespeople consistently engaging in high-ROI activities

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features