Rancho Mission Viejo designed the village of Terramor, an environmentally sensitive iteration in Ladera Ranch, Calif., of the developer’s ongoing mission, to target Cultural Creative buyers.
This article first appeared in the
PB November 2003
issue of Pro Builder.
As master planned communities shift toward natural amenities, landmark features, and mixed demographics, developers keep a watchful eye on what's to come
The developer of Terramor, the newest master planned community in the Inland Empire, elaborates on the underserved active adult market and on California's arduous entitlement wringer.
Longtime marketer and home-building industry consultant John Martin has seen many housing cycles: good community development and design innovation, he says, have always been the path back. Can design innovation do it again?
