Sales + Marketing Trends

Starlight Homes' horror-movie style advertising campaign.

7 Sales and Marketing Trends to Watch (and Learn From)

These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results

Young couple of renters welcoming as they open the door to their apartment

Build to Rent

Brand Loyalty and Why Builders Should Think Like a Hospitality Brand

Whether its offering that personal touch or incorporating experiences into amenity use, home builders have something to learn from the hospitality industry

Community activities at a master planned community of homes

Q+A

Q+A With Jenny Laible: The Keys to a Community Lifestyle Program

The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media

Female homebuyer standing in modern kitchen looking out window

Market Data + Trends

Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers

Buying a home looks a lot different today than it did prior to the COVID-19 pandemic, but despite new obstacles for today's buyers, some consumer trends have remained the same

Sales + Marketing Trends

Adapting Your Sales Strategy to Respond to Buyer Hesitation

A recent John Burns Real Estate Consulting consumer survey revealed that 66% of would-be buyers believe now is a bad time to invest. Here’s how builders, rental investors, and building products companies can keep them in the game

Smart Home

Smart Homes Enter the New-Home Mainstream

A new survey of home builders reveals a greater proliferation of connected home systems and devices across all price points nationwide

Smart home technology and systems controlled by homeowner

Home Design

Wellness Design, Outdoor Living Features Trend In New Residential Design Survey

Wellness-related design features and outdoor living amenities are still influencing purchasing decisions post-pandemic

New-Home Sales

The Majority of New Homeowners Have Regrets About Their Purchases

A recent survey by HomeLight revealed that 70% of new homeowners had at least one regret about their home purchase decisions

New-Home Sales

Americans Are Looking For Smaller Homes as Prices Rise to Record Highs

Homebuyers searching for expansive floor plans throughout the COVID-19 pandemic are now reevaluating their preferences to stay on budget

Design Best Practices

How Amenity Design Can Make or Break Residential Projects

Housing Design Matters offers tips for updating residential amenities to accommodate changing homeowner preferences

Sales + Marketing

A Sales and Marketing Approach to Workforce Development

Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention

Girl drawing house on pavement with chalk

Sales + Marketing Trends

How the Housing Market Fared in February 2022

It’s been two years since the start of the COVID-19 pandemic, and the latest February 2022 market report reveals just how much the housing industry has changed

New-Home Sales

A Return to Seasonal Buying Patterns Depends on Increased Inventory

Market seasonality has been practically nonexistent throughout a post-pandemic buying frenzy, and low supply could keep offseason activity strong for the remainder of 2022

Housing Markets

Here Are the Best and Worst Housing Markets for Growth and Stability in 2022

The Sun Belt region is the latest epicenter of growth in a volatile housing market

7 Sales and Marketing Trends to Watch (and Learn From)

Brand Loyalty and Why Builders Should Think Like a Hospitality Brand

Q+A With Jenny Laible: The Keys to a Community Lifestyle Program

Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features