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Management
Putting Options On the Menu
Builders need to serve two masters: their customers and their financial needs. Most people in the industry agree that too much effort goes into selling options, and too many builders give them away for prices below what the market will bear. Builders can
Management
Pardee Rolls Out Hybrid SUVs
Pardee Homes gets a lot of mileage marketing its environmental and energy conservation image to home buyers in Southern California and Nevada. Now, the company will get even better mileage as it replaces leased vehicles with hybrid gas-electric cars. As
Management
Ideal Homes Spins Gold from Local MLS Data
Builders can obtain demographics and other economic data from various government and private sources. However, some builders have their own ideas for getting a better read of their marketplace. In addition to tracking real estate deals to uncover emergin
Management
NAR Affordability Index Raises Questions
Experts consider housing affordability a primary driver of housing demand. If a buyer's income rises and mortgage rates and/or house prices decline, chances are homes are going to sell like hotcakes...right? Maybe not. The National Association of Rea
Management
How to Outsmart, Not Outspend, Your Competition
The D.R. Hortons, Centexes and Toll Brothers of the builder universe have advertising budgets several times the total revenue of many small builders. So how can the little guys get heard in the marketplace when big money talks — loudly? In terms of
Management
Temporarily Permanent
Fifteen years after Hurricane Andrew, the temporary FEMA trailers that were put in place are still being used for housing. No matter how we strive, no matter how much we tear down and replace, no matter how we Americans fall passionately in love with the
Management
Hostile Customers
Customer service is the cornerstone upon which successful businesses are built — including those in the home building industry. Exemplary service, however, isn't always enough to ward off the bane of many businesses, commonly known as customers
Management
The Touchpoint Trap
Touchpoints, commonly defined as any direct employee interface with the customer, have become the latest topic for builders who have grabbed a seat at the customer delight cafe.
Management
Retention Tune-Up
These days, there are many more job opportunities in home building than quality candidates. The best ones are being courted and wooed on an almost daily basis. What keeps employees attracted and loyal to their company?
Management
Indices Slide into Negative Terrain
Some negative news including predictions of a sustained decline in the housing market in 2006 slowed the markets in December. The anticipated so-called Santa Claus rally never materialized, but other factors such as soaring consumer confidence numbers fo
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