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Management
2004 Housing GIANTS Rising Tide
If you're searching for melancholy, look up one of the Giant 400 home builders who sold his company two or three years ago. Unquestionably, he'll tell you he had reason to believe the market was at its peak — the very best time to cash out.
Management
Reinventing Tradition
Accustomed to building a handful of homes each year topping out at about $350,000, David DeBord was ready for a new challenge that would become his first New Urbanist outing, his first plan drawn by an architect rather than a designer and his first attem
Management
Gone Fishin'
It's a busy Saturday afternoon and one of your sales associates has just finished working with a customer. By chance you overhear the customer whispering to her friend, "I don't care how much it costs, I want it anyway." Stunned, you step
Management
Building Science: Understanding Air Flow
As reported in the January 2005 issue of PB, building science is a systems approach to home building that considers relationships between a home's components and its environment. The goal of building science: to optimize occupant health, comfort and
Management
Financial Management - Part 3
In Financial Management - Part 1, we discussed the importance of setting up a solid accounting system to accurately measure what has happened in the past so we can make better decisions for the future. In Financial Management - Part 2, we discussed the i
Management
Power to the People!
Whoever said charity begins at home was one-upped last October 3 when millions of Americans watched crews from Shea Homes donate thousands of dollars in time, resources and labor to build a new house for the Garay family of Los Angeles on ABC's Extreme M
Management
Upside Down Marketing
For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads or maybe an outdoor billboard campaign. Chances are most of the meeting is spent discussing various headlines, which photos to use,
Management
Changing Alliances
Sitting in the audience at a recent real estate forecast meeting, one of the speakers offered this insight: "The lack of prime terra firma on which to build and develop is one of the biggest problems confronting industry players." Not exactly new
Management
Can't Buy Me Love!
Imagine with me, for a moment, if Paul Tagliabue, Commissioner of the National Football League, were to receive a letter like this from an upset Detroit Lions fan*: Dear Mr. Tagliabue, I am a long-time, loyal fan of the Detroit Lions — owner of one
Management
The Job Offer
The Job Offer Letter. In its simplest sense, the template for a job offer letter might be fairly generic. Hitting the right hot buttons for a job offer letter requires some thought and preparation. The same process that goes into composing a job offer le
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