Demographics An In-Depth Analysis of 2020’s Buyers and Sellers To build, a builder needs to know their buyers. Who they are, what they want, and how they purchase a home are pertinent factors for home...
Demographics Renters Return to Snag Concessions, Majority Remain in Same Area Many young renters are bidding farewell to their parents’ homes and reentering the rental market, says Zillow. Once the pandemic began to...
Demographics Financial Difficulties Drag U.S. Household Formation Down If Americans continued to form households at the same rate as 2006, there would be 5.7 million additional households today. But Americans...
Market Data + Trends Is Urban Flight to the Burbs Golden? A look at the future of urban and suburban housing post-COVID
Demographics Millennials Lead in Home Service Projects and Spending Being cooped up at home pushed Americans to spend more on home improvement projects this year instead of entertainment or travel. The...
Demographics Win Over Active Seniors With Hospitality-Inspired Entertainment A focus on entertainment and educational amenities will be the winning combination for selling to active seniors post-pandemic. Forbes says...
Demographics Who is Today's Average Renter? The suburban apartment market has seen booming activity while the urban market dips. The pandemic pushed many to look for homes with more...
Demographics Banks Step in to Shrink Black Homeownership Gap More banks are rolling out initiatives in order to bolster historically low homeownership rates for minorities. In Washington, DC, one...
Demographics AARP: Majority of Older Adults Do Not Reside in 'Livable' Communities A new AARP and Harvard Joint Center for Housing Studies report found most older adults do not reside in livable communities, and there are...
Demographics Gen Z Is Buying in These 10 Cities Salt Lake City, Utah is a magnet for Gen Z home buyers, the population group born after 1996. The burgeoning tech hub on the edge of the...
