With student loan payments resuming this month, already cost-burdened Millennial and Gen-Z homebuyers are taking a hard look at their finances

Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights

While other generations are pulling out of the housing market and waiting for conditions to improve, Millennials are doing whatever it takes to become homeowners

The average age of first-time buyers is the oldest on record, thanks to high housing costs and a shortage of entry-level homes

Millennials are losing out to older generations in the hunt for affordable, entry-level housing

Homes in social, walkable neighborhoods are becoming increasingly expensive, and young buyers unable to afford them are faced with lonely living situations

Generation Z is expressing strong interest in homeownership but these first-time buyers face a series of unprecedented hurdles

A growing number of millennials are reaching peak homebuying age, but amid affordability constraints and a housing shortage, many are finding themselves delayed in the race toward homeownership

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry