New-Home Marketing | ProBuilder

Sign indicates changes ahead for home sales commissions due to NAR settlement

New-Home Marketing

What the NAR Commissions Settlement Means for Home Builders

The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders

Newly built home for sale with sale pending sign out front

New-Home Marketing

Mortgage Rates Are Up but New-Home Sales Still Solid in March

Lack of existing home inventory drove a rise in new-home sales, despite higher interest rates in March

Aerial view of a row of single-family homes with solar panels on the roof

Sustainability

Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings

Home listing descriptions using eco-friendly terms have been rising over the past five years in line with growing consumer interest in the environment and energy efficiency

Homeowner looking at a split house due to death or divorce

New-Home Marketing

New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing

Here’s how home sales experts manage challenging lifestyle changes with and for their buyers

Demographics

Millennials on Top Again as Largest Homebuying Group

Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers

Millennial couple of homebuyers are part of biggest homebuying cohort

Sales + Marketing

Billboards Are Back! Tips for Billboard Marketing Success

A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?

Tri Pointe Homes home builder billboard advertising for Summerlin development

Builder of the Year

Schell Brothers' Unique Approach to Brand-Building

The home builder understands the difference between marketing and branding and leans heavily into the latter

Home builder Schell Brothers' Coffee House employee, Rehoboth Beach, Delaware

Digital Marketing

How AI and VR Are Revolutionizing the Housing Market

From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold

Home and real estate tools projected above iPhone

New-Home Marketing

See Ya, Boomer! Marketing to Millennial Homebuyers

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry

Millennial homebuyers with house keys in hand

New-Home Sales

Builder Incentives Drive Demand in the New-Home Market

Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working

Home builder shaking client's hand after selling a new home

New-Home Marketing

3 Steps Home Builders Can Take to Get New Customers

A step-by-step guide to help contractors grow their business

Attract more customers to your home building business

New-Home Sales

The Pros and Cons of Buying New Construction

Housing costs are soaring to record highs, and while price tags for newly constructed homes trump sale prices for pre-existing homes, starting from scratch could offer some benefits

New, recently constructed single-family house

Home Design

Compelling and Cost Effective Design Must-Haves for Today’s Homebuyers

Adapting house plans to accommodate an evolving buyer pool is easier said than done, but these design tips from Housing Design Matters offer a helpful starting point

White modern spa-like bathroom with large shower and bathtub

Master Planned Communities

In-Demand Community Amenities for a Changing Consumer Base

From co-working spaces to concierge services, master plan and rental community developers are testing out new community amenities to accommodate residents' changing lifestyles

Shared indoor workspace with desks and computers

What the NAR Commissions Settlement Means for Home Builders

Mortgage Rates Are Up but New-Home Sales Still Solid in March

Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings

New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features