New-Home Sales On Aging Well, and How Builders Can Help As Americans get older, we want to remain in our homes without feeling isolated. Home builders are increasingly taking steps to meet these needs
New-Home Sales Millennials Discouraged From Buying Homes A recent national survey from Experian reveals that millennials are increasingly opting out of homeownership, the Washington Post reports. ...
Q+A Ashton Woods' Carrie Schonberg on Affordability, Design, and First-Timers Ashton Woods launched Starlight Homes to target entry-level home buyers with monthly mortgage payments ranging from the high $700s to the low $1,000s.
Leadership The Future of Home Building Is in Good Hands Not all Boomers are alike. Neither are Millennials
Human Resources Tips for Hiring, Training, and Recruiting Millennials Decoding the work habits of Millennials may feel like learning a new language, but for the health of your business, it's imperative
Affordability Much Ado About ADUs—a Popular Housing Alternative Whether they're for extended family or a source of rental income, accessory dwelling units are a popular alternative in high-cost housing markets
Demographics Millennials Desire Affordable Homeownership in the Suburbs The idea that young adults value urban living and the flexibility of renting above all else is a misconception. The Los Angeles Times...
Opinion Defining the Generations The authors offer their assessment of where home builders’ biggest opportunities may lie
Sales + Marketing The Sales Process Gets Personal Millennial buyers expect personalization, and they want transparency in the sales process
Design Universal Principles: Five Key Trends in 55+ Housing Five trends show how universal design is reaching beyond mobility to embrace walkability, wellness, and community connections
