Single-Family Homes Small Homes Appreciate The Fastest In Most Of The Largest Metros A lack of starter home inventory and the demand for homes in city centers have been cited as reasons for the price increases
Codes + Standards After Deadly Weekend, FLASH Calls For Better Codes To Withstand Tornadoes The Dual-Objective-Based Tornado Design Philosophy adds about $1 per square foot to the cost of construction to improve structural performance
House Styles Rural Roots: Farmhouse Style Reinvented The farmhouse is being reinvented for modern times, and the results pack big appeal for homebuyers
Quality Matters Sill Flashing With a Water-Resistive Barrier Proper window flashing is a multistep process, but it could all be for naught if you don’t correctly detail the sill
Sales + Marketing Using Content That Packs Emotional Appeal If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion
The Nationals The Best in New-Home Marketing: Winners of the 2017 Nationals Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go
Market Data + Trends States With The Largest Population Changes Last Year Americans bolted from North Dakota, Illinois, and New York and flocked to Oregon, Nevada, and Florida in 2015 and 2016. Business Insider...
Single-Family Homes Homeownership Rate Reaches 63.7 Percent, Remains Historically Low Even after two consecutive quarterly gains, the U.S. homeownership rate remains at its lowest point in 50 years. Zillow reports that the...
Financing Tax Deductions That Benefit Homeowners And Recent Buyers Homeowners can save a few bucks during tax season with two energy-related breaks. The nonbusiness energy property credit provides $500 for...
Sales Millennials Share Their Homeownership Stories Homebuying Millennials do exist. While many young adults are putting off homeownership, 35 percent of households led by someone under 35...
