Whether they call it a discount, a deal or an incentive, many home builders are reducing their prices. But don't let the tactic backfire on you.

Professional Builder Editorial Director Paul Deffenbaugh tells his colleagues to prepare themselves for a drastically different model of home building once the economy recovers.

Zweig Letter Announces 2009 Hot Firm List, which Names Fastest-growing Architecture, Engineering, and Environmental Firms

Successful home builders recognize the importance of customer loyalty in generating sales. Few, however, realize just how significant employee loyalty is in achieving those same goals. Paul Cardis of Avid Ratings relates this to customer satisfaction.

Using the Neighborhood Stabilization Program, HUD will make nearly $2 billion available to markets hit hard by the foreclosure crisis.

Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.

Insulation and housewrap products featured from Icynene, Fomo Products, Todol and Fi-Foil.

Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.

For more than 40 years, Professional Builder has published the Annual List of Housing's Giants. In recent years, the list has become more familiarly known as the Giant 400, because it lists the 400 largest home builders in the United States. This y