Did you know that the asking price for the most expensive home in the United States in 2007 was $165 million? Read on for more digestable facts about the home building industry.

New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the mainstream media, and just sell homes.

Home builders across the country are using RCD to benchmarks their performance against others in the industry. Read on to find out five uses that they have provided.

Michael Chandler is a proponent of the NAHB’s green building program, while Steve Glenn firmly believes in LEED for Homes. Metaphors fly as the two builders engage in a lively discussion about the pros and cons of the two national certification pro

Though the widely used Net Promoter Score has come under attack, there are good ways to adapt this customer loyalty metric to the home building industry

Stephen Olson of The Olson Co. shares the approaches his company takes within the California housing market.

Something about Professional Builder has changed. It looks different. It even feels different. In truth, we have reformulated and redesigned the entire magazine, and we did so to better serve you.

Professional Builder spoke to NAHB Vice President of Advocacy Bill Kilmer to find out what its top regulatory and legislative items are for the new year.

You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.