While we should never forget what this housing slump teaches us, it's really time to focus on the future and pay attention to subtle changes in the market we didn't notice during the long housing boom because we were all too busy taking orders an

The master retreat can really be whatever the homeowner wants it to be; adding a library, exercise area or other specialty nook can complement this private homeowner's master suite.

Few builders take full advantage of value engineering. In most of the home building industry, value engineering's original promises of lower overhead costs and higher product quality remain largely unfulfilled unless collaborative efforts are taken

We have seen a significant shift in structures this year in response to softer housing market conditions. Predictably, the structures now look like those we successfully used throughout the 1990s.

Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.

Despite a slip at the close of our trading session ending October 31, 2006, the stock market was on a tear, with the Dow reaching several record closes during the period.

Although the traditional housing market measures still apply, here is an additional supply/demand measure that also needs consideration.

For builders who have adopted new building science technologies, the market is looking bright. In the past year, the Partnership for Advancing Technology in Housing (PATH) has met many builders who have increased their business by using factory-built sys

Ever heard the adage, "If you wrestle with a pig, you'll only end up getting muddy. And that's something the pig likes." It relates to home building: if you wrestle with your customer, you're going to end up getting muddy, and your customers won't mind a