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Management
Aim for Avid Buyers
As the home building industry becomes increasingly competitive, our attitude toward customer satisfaction will need to change. Whereas it used to be a major advantage to have satisfied customers, it is now a requirement. The best home builders create avi
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Books Worth Noting
Speakers at Professional Builder's 2006 Benchmark conference shared the books they say have driven them to success.
Human Resources
Job Seeker Strategies
This month's column focuses on the job seeker because the fraternity of unemployed in our industry is growing rapidly as the housing market declines.
Management
New Magic Bullet: Internet Selling
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in the sales and marketing track. The smart ones will be ask
Management
Web Site at Your Service
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase in traffic the site has experienced, this virtual concie
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Housing's Attic
Professional Builder just completed its 70th year of publication; we debuted in 1936 as Practical Builder. The staff has been digging through the archives, finding great stories and information about the housing industry's evolution and the effect is
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Healthy House
Initially launched in 1993, the American Lung Association has trained thousands of builders from across the U.S. under the Health House program.
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