Selling homes by capitalizing on your builder's reputation.

We've watched a "perfect storm" brew in the Bush/Gore election fiasco and have seen it recently with Hurricane Katrina — two unusually big messes. But could the term soon apply to home building?

The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm&#39

What would you do tomorrow if the government arrested a third of your workforce today? Could you open the doors? Meet your contract obligations?

Owens Corning conducted a housing survey of 1,217 households to find out who intended to purchase a new home in the next 18 months and what kind of home they were interested in buying.

If you're crying in your beer about the condition of the market in your neck of the woods, look no further than Texas for evidence it didn't have to be this way. There's no downturn in our national economy. Job growth is still strong. But hou

No one knows exactly how much housing depends on illegal immigrant workers in the construction trades. Home builders are relying more every day on immigrant labor to fill the void left as a whole generation of experienced baby boomers retires from the su

This two-part series explores the impact of valuations on home-building companies. In Part 1, we debunk valuation myths and discuss how a softer market affects valuations

Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home.