North Florida Builders Inc. wanted a unique merchandising theme that would make its Talleyrand model memorable and increase word-of-mouth traffic. A calming spa theme seemed like the perfect solution, says Linda Mathis, MIRM, vice president of North Fl..
Fast-growing builders often throw additional staff into overburdened systems and processes, driving up general and administrative expenses with little impact on the core problems.
To make your company stand out, select one thing you do or can do better than any other home builder in your area. Master it throughout your organization and make it part of your standard operating procedure