Three sales pros share how they use their listening skills to get to the heart of potential home buyers' motivation for purchasing a new home.

Professional Builder has formed an alliance with DesignLens.com a fee-based subscription service for floor plans, model homes, site plans and master plan tours. Its users include builders, developers, architects, interior designers and suppliers. These s

Editorial Director Paul Deffenbaugh talks about how Professional Builder's Benchmark conference digs into the details of the best systems for operating a quality home-building company.

10 tips for maintaining costs without cutting overhead

Here's a way to increase your conversion rate of prospects into buyers without spending a single advertising dollar.

Old world classic designs, Low-E4 glass and mahogany are featured in some of the latest window and door products.

A new American Institute of Architects survey uncovers the latest design trends, catering to communities complete with shopping and transportation, and allowing space for gatherings.

Illinois' northeastern counties have the state's hottest housing markets, as new home buyers continue to move farther in search of more home at an affordable price.

Outdoor rooms can be fun, fancy and free. One thing is certain: buyers want them, and more builders are delivering the outdoor rooms customers crave. Read about the design trends going into outdoor spaces.