A conversation with a New York gave birth to Coscan's Atlantic One program, in which buyers get 20-25 hours of private jet service depending on the type of condominium purchased.

Luring prospects into sales offices costs builders and developers big marketing bucks, and many overlook their best and most economical resource: their customers.

Job-site recycling programs not only demonstrate environmental responsibility, but also give the builder a connection with potential home buyers.

Many Hispanics in the Orlando, Fla., area thought homeownership was beyond their reach, before KB Home began sponsoring monthly home buying seminars.

The small, etched logo that appears in the corner of all tempered-glass windows now can be a builder’s logo.

Trends in home design and fashion come and go, and pendulums swing, so what must your about-to-open models feature for your communities to stay leaders in today's competitive marketplace?

Conrad Properties’ success with an urban-chic product in the urban-suburban location suggests huge pent-up demand for that type of product in a number of mature markets.

Own the market by understanding these five value-based groupings of home buyers.

Tweaks and tactics to boost your share of the surging ranks of Internet home buyers