Former national salesperson of the year Cydne Combs, of Prudential New Homes in Ontario, Calif., anchors her sales approach in home construction. The idea is to be a guide to help people through a complicated process.

While there are huge demographic, lifestyle and value differences among the 61 million people who belong to the Pre-Boomer and Early Boomer generations, they have shared some common experiences that have helped differentiate them from prior retirees.

The home building game is not unlike America's favorite board game:

The home building game is not unlike America's favorite board game:

The home building game is like America's favorite board game

Each type of home buyer looks for a specialized set of requirements in a new home

Dewey Homes in Wayne, Pa., has taken its Dewey University home building seminar high-tech, making it available on CD-ROM.

In its drive to cover the country with on-your-lot operations, Centex Corp.'s Wayne Homes division has a new weapon.

Charles Clarke III, author of the book Bulls, Owls, Lambs & Tigers: Personality Selling and Personality Marketing - How to Sell More New Homes, says that when builders are selling homes, they should emphasize certain rooms based on the personality of t..