Exclusive Research + Data What Buyers Want—Recent Consumer Preference Research Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities
Sales Data Show New-Home Sales Growth With Caveat The U.S. Department of Commerce reports that U.S. new-home sales ran at a seasonally adjusted annual 657,000 rate in November 2018, an eight...
Opinion The Puzzle of Selling Green Homes Many home builders find that selling a green home (or a high-performance or sustainable or net zero home) is at least as hard as building one. Why?
New-Home Sales More New Homes Selling at a Discount New research finds that prices were cut at least once, and in some cases significantly, on newly built homes in nearly all major U.S. metros...
New-Home Sales New-Home Sales Dive in December While official data on new-home sales has yet to be released due to the partial government shutdown, new data from research and analytics...
Sales + Marketing Best Practices Road Map for a Great Customer Journey Buying a home is stressful. Here’s how to ease your buyers’ anxieties and guide them on a path to an excellent experience
Digital Marketing Marketing 2019: The A.I.-Data Connection For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data
Lean Building Putting the Value Back in Value Engineering for Home Builders It isn't about cutting costs. It's about adding value to the homes you build
Builders Top 50 MPCs in 2018 A new ranking of the top-selling 50 master-planned communities (MPCs) in the U.S. finds that once again, Florida's The Villages takes the...
New-Home Sales The Year of the First-Time Buyer Due to pent-up demand, NerdWallet predicts that first-time homebuyers will dominate the market in 2019. Eighty percent of growth in home...
