If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion

Millennial buyers expect personalization, and they want transparency in the sales process

Our roundup of home design trends, fresh from the 2017 International Builders Show

Use of the up-to-date design trends make your models more attractive to buyers—and the search words that describe them can help boost sales

Due to mortgage rate flux, low inventory, and bad weather, buyers closed on fewer homes in December

Builder confidence is the highest it’s been since the height of the housing boom last decade