As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.
John Laing/Village Homes' Southshore community received a gold award at the 2008 National Sales and Marketing Awards.
Are the fundamentals of home building changing? The drivers might tell us. Editorial Director Paul Deffenbaugh is watching seven areas that could cause the home building industry to undergo an epic change.
Vulcan Real Estate's Veer in Seattle, Wash. won a gold award at the 2008 National Sales and Marketing Awards.
Learn the priorities general real-estate agents use when selecting which new-home community to show.
The Silverton by Toll Brothers in Aurora, Colo. received a gold award at the 2008 Nationals Sales and Marketing Awards.
Here's a wide variety of new Decking & Patio products from Railing Dynamic, FenceScape and more.
The Lakes at Annecy by Trend Homes of Arizona (Gilbert, Ariz.) received a gold award at the 2008 National Sales and Marketing awards.
CSE at Promontory's Trappers Camp in Park City, Utah received a gold award at the 2008 National Sales and Marketing Awards
