If you sell houses from a furnished model home, you've probably spent countless hours trying to come up with a memory point that will separate yours from all the other model homes shoppers see before they narrow their choices. (Even a great house pla
Creating a special townhouse that fits within a green building environment was MBK Homes' goal in Ladera Ranch, California's Terramor neighborhood. These Briar Rose tuck-under townhouses are new floor plans, created specifically for Terramor. 
To paraphrase management consultant Chuck Shinn, "There's no such thing as a semi-custom production builder. There are only production builders, custom builders and builders who aren't making any money." Behind that axiom is the assumptio
Building environmentally sound, sustainable homes was once perceived as a quaint but impractical idea for builders in terms of time and money needed to implement on a large scale. Besides, most homebuyers weren't expressing interest in the concept, s
