Rich Binsacca | ProBuilder

Rich Binsacca

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. rbinsacca@sgcmail.com

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Innovation

An Editor Walks Into a Bar ...

Witnessing the next generation of homebuyers in their natural habitat reveals a fundamental shift for housing: a landscape of multiple shelter choices

Opinion

Let’s Get Small

Building smaller, taller homes on smaller lots can’t be the only solution to midde-class attainability

EYA's Westside at Shady Grove Metro, in Rockville, Md., is a dense, walkable neighborhood with a significant affordable-housing component.

Opinion

My Generations: A New Way to Look at Consumers

I have about as much in common with someone born in 1946 as I do an upper-age Millennial born in 1981

Housing Giants

2019 Housing Giants Report: Wheelin’ and Dealin’

Last year was a high-water mark for mergers and acquisitions among home builders, but experts say that and other factors indicate an industry on the cusp of a slowdown

Business Management

Data-Driven Builders Leave the Guesswork Behind

It's time for home builders to say goodbye to the seat-of-your-pants approach to business management and enlist data to improve business processes

Off-Site Construction

Exclusive Research: The Off-Site Argument

Everyone says off-site construction is the answer to housing’s supply, labor, and affordability challenges—except single-family builders

Prefab wall panels are one off-site building component that can be factory-manufactured

Innovation

Smarter Than You?

If you think it’ll sell homes, and you’re confident in those specs and ability to support them, you’re playing ahead

Smart home_home technology_way of the future

The New American Home

High Style, Big Impact: Kitchens + Baths of The New American Home 2019

The kitchens and bathrooms of this year's home perfectly balance luxury and efficiency, plus they’re really cool

Kitchen and bath design in the New American Home 2019

Opinion

A New Age-Old Question

Like many of you, we struggle with deploying resources to deliver a top-notch product in a dynamic world

Professional Builder digital and print offerings_Pro Builder magazine covers

The New American Home

The New American Home 2019: Luxury on High

Perched above the Las Vegas Valley, this year’s New American Home delivers seamless indoor-outdoor spaces, luxurious private areas, and a wealth of wow factors

The New American Home

Build It Better: Products and Materials in the New American Home 2019

This year's New American Home features a wealth of innovative, compelling products that make the home a real standout

Exclusive Research + Data

What Buyers Want—Recent Consumer Preference Research

Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities

Pocket park in North Charleston, Oak Terrace Preserve

Opinion

Lessons Learned the Hard Way

Every year, The New American Home project proves to be a challenge. This year was no exception

TNAH 2019_rear elevation view of outdoor living_photo by Jeffrey A Davis

The New American Home

The How Behind the Wow of The New American Home 2019

Underneath its intriguing desert contemporary form and finishes, The New American Home 2019 is a model of performance-driven systems and solutions

2019 The New American Home patio door installation

Innovation

See Change: Innovation in Home Building

Housing may never be truly disrupted, but these technologies offer solutions to help manage its continuing evolution

High-tech augmented human eye seeing more and better

Opinion

The Robots Are Coming!

Pick your head up on occasion to glimpse these new tools and how they’re helping builders do better

Welding robot at work_Creative Commons_CC by 3.0

Show Village

Innovation and Inspiration at IBS 2019

The 2019 versions of Show Village and The New American Home offer a compelling glimpse into housing’s future

The New American Home and Show Village 2019 offer a glimpse into housing's future with their building technology innovations.

Opinion

Killing Home Building's Sacred Cows

The willingness to innovate and forge a new path requires a fundamental shift in mindset

Opinion

Your Voice: Engaging the Home Builder Audience

At Professional Builder, we aim to create a digital dialogue between us and among all our readers, big and small; urban, suburban, and rural; high-priced and affordable

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features