Rich Binsacca | ProBuilder

Rich Binsacca

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. rbinsacca@sgcmail.com

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Customer Satisfaction

Strive for Perfection

Even an attempt at perfection is difficult, but if you set perfection as your company's goal and everyone involved strives for it, you'll be winning against the competition, regardless

Home builders striving for perfection with their customers get scores of 10

Design

Custom Home: A Modern Design of Light and Magic

This light-filled California custom home reached back into the past to create a stunning present and a memorable future with a design that offers diverse outdoor living options and an invitingly warm, modern aesthetic

Custom home design Luminosa front elevation by architect Donald Ruthroff

Opinion

The Wrongs of Make It Right in New Orleans' Affordable Housing

The legacy of the Make It Right Foundation's failed efforts to restore and revive underserved neighborhoods in New Orleans' Lower Ninth Ward goes well beyond leaky roofs and toxic mold

Make It Right house in distress in New Orlean's Lower Ninth Ward

Design

Multifamily Rental: Big House, Big Impact in Texas

At Hermosa Village near Austin, Texas, modern farmhouse-style apartment buildings and a creative amenities package make this high-density multifamily rental development a standout

Opinion

Jobsite Safety ... Last?

Jobsite safety should be job one, but its status as a top priority seems to be slipping in deference to labor shortages and production demands, putting workers (and home builders) at increased risk

Construction jobsite accident from a fall

Housing Giants

What Now for Residential Construction? The Housing Industry Post-Pandemic

The COVID-19 pandemic is essentially over, but the disruption to the housing industry that lies in its wake will be felt for years to come

U.S. biggest builders look at what's next for housing

Opinion

Housing's New Now

There is no "new normal," only now. Use this time after the height of the pandemic and its upheaval to set the stage for sustainable success for your business

Home Technology

Texts From Loo

A smart toilet that tells you what to eat? That's a crappy idea

Q+A

HBI President Ed Brady’s Call to Action to Solve the Labor Shortage

Brady talks about the Home Builders Institute’s action plan for tackling the housing industry’s chronic shortage of skilled labor

Q+A

Incoming NAHB Chairman Jerry Konter on Regaining a Culture of Membership

The National Association of Home Builders’ new chairman is ready to tackle the home building industry’s challenges and attract a more diverse community of members to the association

Innovation

Housing's Incremental Innovation Path

Is the housing industry slow to change, or is its incremental adoption of innovation a product of its culture?

Show Village

Immerse Yourself in Show Village 2022

Show Village 2022 features a pair of immersive home experiences that showcase the latest housing trends and digital marketing tools

Builders

Pandemic Precautions for Home Builders: Keep or Purge?

Home builders appear ready to purge much of what they’ve done during the last 21 months or so, whether because they can or they no longer feel the need to keep them

Purge piles of items to keep, donate, discard

High-Performance Homes

A Home for the Ages: Sustainability, Health, and Attainability in One

The Sustainable, Healthier Home in North Canton, Ohio, is a model of energy efficiency, performance, and attainability for 55+ buyers

Sustainable, Healthier Home dining and kitchen

Builders

Solutions to Housing Affordability

A crisis point or a time for quick adaptation? Here's what our readers have to say about providing affordable housing

Exclusive Research + Data

2022 Housing Forecast: Opportunities and Challenges

2021 was a wild ride. Here's a look at what's in store for home builders in the coming year

Design Best Practices

Jane Meagher: Strategy Tips for Curated Home Design

Builders with pre-packaged or curated design must consider how these packages align with their overall company strategy, not just their design studio strategy.

Montage sample of cabinet, tile, and counter finishes

Opinion

A Career in Construction? The Future of Traditional Skilled Labor

Refilling the skilled construction labor pool requires a rethink about how we treat workers

HVAC

A Right-Sized, Integrated HVAC System for Indoor Comfort and Health

The Sustainable, Healthier Home delivers on its promise with a thoughtful, systematic solution

Business Management

Find a Rock and Focus on It

Having a vision you can trust, and keeping your sights set on it, is key to overcoming obstacles in your business

Housing Giants

2021 Housing Giants Report: An Unforgettable Forgettable Year

New and old challenges confronted the housing industry in 2020, and it may never be the same

Labor + Trade Relations

Labor Shortage Survey: Who's Leading? Where's the Solution?

The shortage of skilled labor for housing construction remains at or near the top of what keeps home builders up at night. These survey results show what's being done—or not—to address it

Opinion

Hedging Your Bets Against a Downturn … Now?

Why home builders shouldn't wait to seek out and establish new revenue sources and profit centers

Building Materials

Lumber Prices Hit Record High, Threatening Housing's Momentum

As lumber prices continue to rise, home builders look for short- and long-term solutions to keep construction (and the economy) moving

Opinion

Tech and Home Building: Garbage in, Garbage Out

Why do we see home builders making the same mistakes with technology time and again?

Truck overloaded with garbage from construction site

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features