Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note

A survey of more than 20,000 recent home shoppers offers some surprising insights into the psyche of the modern-day buyer.

Learn how Kwikset’s SmartKey Security Products provide value and peace of mind to KB Home and its homeowners

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

The National Association of Home Builders (NAHB), local home builders associations, state lawmakers, business and community leaders and current and future home buyers are joining together to "Rally for Homeownership" in Tampa, Fla., on July 11.

Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.

Economists at the National Association of Home Builders recently analyzed the impacts of the expiration of the Bush-era tax cuts (or “Taxaggedon,” as tax policy experts call it) on home builders, and the outlook is not bright.