Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate Consulting.

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture

Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.

Most home builders agree that the most important components of a high-performance home are windows, insulation, and HVAC systems

NAHB Research Center’s latest study identifies wall assemblies that perform the best in mixed-humid climates

When it comes to specifying and selling green, high-performance products in the new-home building market, energy-efficient systems and building envelope upgrades, such as high-performance windows and air-sealing packages, are in highest demand by home bu

By eliminating waste in the home building product and process, builders can negate the added costs for going green, writes Lean building guru Scott Sedam in his latest column

Working with structural insulated panels (SIPs) has its challenges, especially for first-time users. An expert provides key tips

Last year, the Obama administration was committed to mitigating the wave of foreclosures. Now, CNNMoney reports that officials are highlighting the need for foreclosures, calling them “an important part of ensuring longer-term stability in the market."