A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.

Leaders need to engage their people, be good listeners and set the right example.

Home builders that focus on increasing customer satisfaction also get more referrals.

As baby boomers get older, they'll be more likely to stay put than move to the Sun Belt.

There's more to the supply chain than manufacturers, distributors and builders.

If you do the right thing, your customers will be satisfied -- but you need to ask some tough questions first.