News on the people and events that shape our industry.

Here's the latest housing industry news.

The worst markets in the country are seeing demand bottoming out and supply topping out. This is an early indicator that market recovery is on its way.

See these articles in action and MORE with the new all-digital Housing Giants

$8 a gallon? Yes, we're talking about oil.

Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.

Look what just surfaced! New countertop & surface products from Samsung, DuPont and more.

Get sealed in with these new paint, caulk & sealant products from Henkel, Benjamin Moore and more.

While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need