Cydne Combs is a devotee of “relationship selling,” striving to create a value-added relationship for the buyer regardless of the type of homes she is selling.
Kelly Lucente, a new home specialist with nine years of experience, first with Pulte Homes in Minnesota and then with Ryland, keeps up a feverish pace to sell the volume she does.
Selling active-adult product in the suburbs of Hilton Head Island, S.C., at a price point from $120,000 to $220,000, Mike Martin has succeeded largely through a program that seeks to inform prospects about how to buy.