Your brand means more than any building product manufacturer’s to a new home buyer. But you can leverage another company’s brand to solidify yours.

without an understanding of how work gets done and whether the way it gets done works, automation accomplishes nothing but accelerating the unknown.

Reaching the pinnacle in one, two or even three markets is one thing. reaching this level in five cities is truly impressive. Ten is incredible. Fifteen is astounding. Seventeen of 21 is almost beyond belief.

On the court and off, basketball plays an important part in David Caligaris' life.

Home building's best jump ahead of the talent curve as our industry plays catch-up with others.

The Census Bureau's recently released American Community Survey makes us wonder if home builders are ready for recent immigration's impact on local housing markets.

Improve profitability by looking at direct construction costs before tackling operating expenses.

One builder told me his company is doing away with its design centers because it learned that too many choices actually lower customer satisfaction scores.

Measuring customer satisfaction leads to superior customer satisfaction, which means more business.