New-Home Sales As Walkability Increases, So Does A Home’s Sales Price Since walkable communities are in demand among both Millennials and Baby Boomers, housing a short stroll away from local businesses and...
Sales + Marketing The Beginner-Boomer Confluence Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them
Business Management Builder Inventory Programs: Set Yourself Up for Success A checklist for ensuring that quick-delivery homes contribute to the success of your business
Q+A Jennifer Barkan on Turning Website Visitors Into Warm Leads and Sales How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations
New-Home Sales Buyers Beware: Housing Shortage Isn’t Going to Improve Anytime Soon The number of homes completed in May does not paint a pretty picture for the coming months.
Regional Builders 4 Regional Builders That Are Winning in Their Markets In the land of the giants, local builders make their stand, sale by sale
Sales Do You Know Your Breakeven Point? To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
New-Home Sales Why Build Inventory? Maintaining a supply of quick-delivery, finished homes fills multiple roles, and there’s a place for it in every business plan
Sales Study: Low Inventory Slows Homebuying According to the quarterly Trulia Inventory and Price Watch, starter and trade-up home stock has declined 40 percent since 2012
Affordability Reaching First-Time Buyers With Starter Homes Despite a litany of obstacles, Housing Giants large and small are reaching the market’s biggest buyer segment: first-timers
