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Management
Web Site Check-up
Florida technology services company, DiscoverTec LLC, specializes in Web site design, hosting and maintenance. The firm, through its director of Web development Jesse McKay, recently shared its guidelines for firms thinking of updating their Web sites. T
Management
Tool Chest for Marketers
A new book from marketing communications agency Partners+Simons is a must-read for marketing professionals wanting to grow their brand and drive demand. The firm's Marketing Tool Chest: Developing Brand and Generating Demand in the New Era of Account
Management
Landing an Award
The influx of baby boomers into retirement age is making senior housing one of the biggest market segments in the industry. In January, the Seniors Housing Council of the National Association of Home Builders presented the "Best of Seniors Housing De
Management
Gone Fishin'
It's a busy Saturday afternoon and one of your sales associates has just finished working with a customer. By chance you overhear the customer whispering to her friend, "I don't care how much it costs, I want it anyway." Stunned, you step
Sales
Sizzling Sales for 2005
At this year's International Builders' Show in Orlando, national sales trainer Bonnie Alfriend, MIRM, president of Alfriend Sales and Marketing Solutions, Pebble Beach, Calif., presented advice for putting sizzle back into selling in 2005. Titled "105 Id
Sales
Selling Energy Efficiency
Fifty members of Connecticut's home building industry attended a pilot event in November to learn how to sell homes with the ENERGY STAR® rating, how to approach customers about building an energy-efficient home and how building energy efficient homes c
Management
Tight-Spot Townhomes
Urban redevelopment provides numerous opportunities to builders, particularly smaller ones, for whom a small lot can present a world of opportunity. Villa Carabelli Townhomes in Cleveland, for example, turned an underutilized 1.4-acre parking lot into 20
Management
Adjustable-Rate Mortgages
The good news out of the University of Southern California's Lusk Center for Real Estate is that experts there see no pricing bubble in the California housing market. The bad news is that they are concerned about current high use of adjustable rate m
Management
Eucalyptus Hybrid Flooring
A hybrid eucalyptus tree, Lyptus is quickly becoming one of the world's most important hardwood lumbers, says manufacturer Weyerhaeuser, primarily because it represents a sustainable and renewable resource. In density, strength and technical properti
Management
Two of the Top 10
TimberSIL Nontoxic Pressure-Treated Wood: A sodium-silicate-based pressure-treatment system for wood that relies on a mineralization process rather than toxins to prevent infestations and decay. The patented chemistry and heat-treatment process result in
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