The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm&#39

Selling homes by capitalizing on your builder's reputation.

Three sales pros share how they use their listening skills to get to the heart of potential home buyers' motivation for purchasing a new home.

Here's a way to increase your conversion rate of prospects into buyers without spending a single advertising dollar.

Sales people answer these questions: What do you do to reverse the trend and turn around your sales performance? What role does attitude play in the turnaround? And how do you maintain a positive attitude when sales are hard to come by?

Too often, the right people in the wrong jobs make it hard for builders to work efficiently and profitably. To run an effective team, managers need to examine the entire system by which they hire, train, manage and reward their players.

Satisfied customers need to be converted into loyal customers since loyalty can translate into a steady stream of customer referrals.

The entire company, starting at the top, needs to demonstrate consistent behaviors that will make difficult decisions easy for employees.

Every business encounters unhappy customers, even when they've received the best service and products available. For home builders, these potentially hostile homebuyers can present serious problems. Enter the Builder SWAT Tea