New-Home Sales | ProBuilder

Management

Web Site at Your Service

An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase in traffic the site has experienced, this virtual concie

Management

New Magic Bullet: Internet Selling

If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in the sales and marketing track. The smart ones will be ask

Management

Sales Presentations for Internet Customers

Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.

Management

Trendy Incentive Plans

Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.

Management

Navigating Home Sale Contingencies

It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers who have their own home to sell before a deal.

Sales + Marketing

Live Via Podcast

Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.

Management

Protecting Your Backlog

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can

Management

Gifts that Make a House a Home

Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy!

Management

When and How to Discuss Price

The goal of the sales associate is to build the perceived value of the community and to prioritize the customer's needs and wants.

Customer Satisfaction

Leading the Way to Better Customer Service

Many home builders invest in customer service training for their staff, but they will always fall short if the company's leadership doesn't model attitudes and behavior

Leading others to better customer service

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features